Marketers need to stop treating Best Buy as the enemy. For them to really understand, these stores are simply the best places to buy things. And while Best Buy does have some problems, from the price of the products to the long lines, this company is a breath of fresh air in all of our lives.
Marketers can do a lot to reduce a product’s purchase. Just by being helpful, listening to their problems, and creating solutions to their problems, they can be sure they’re providing a solution for not only themselves but also for the customer who has tried their products in the past. They can also share with their customers that there is always a solution for their problem, and it is available to them if they just ask.